The Adwords Manifesto was finally released… Yeah !

Posted by Admin | Posted in E-Books, Tips & Tricks | Posted on 17-02-2009


If you are really tired to view every day a new released book about AdSense, stay quiet please.
This is about Adwords 🙂

This ebook is in progress from 2008 by the hands of Michael Jones, and is about how to make a day-dream campaign on Adwords, the well known and most used method to display worldwide Ads.
It’s not one of the 30 pages handbook released, like a mix and re-editing of the instructions contained on the website, but a proven method to make money through a single campaign, making you able to choose only the best keywords and leave the unnecessary ones.

Into this over 160 pages ebook you can find also 4 brilliant Ad formats and 9 exclusive eye catching titles, to grab in no time the attention of the people searching for Adwords help.
You will learn also how to avoid common errors on planning an Adwords Campaign at best and also how to kee your money in your wallet insteat to throw it away in low-quality campaigns, making many efforts for nothing.
Also I made some special (I thought so) campaigns into the italian market for my mother’s shop, but only reading this book I know I have been like a complete donkey on Adwords strategies.
But I said “I have been”, just because from today my own strategy beyond the Google Adwords is totally changed, after reading the first 35-40 pages of Adwords Manifesto.

For example some pages, very useful for me, are detailed about the using of Splash Pages to deliver traffic to your desired pages, giving you the baddest word to avoid inside it and the best strategies to build a better one, and also fundamental tips to keep up your campaign without loosing the interest of your ads followers.

If you read the sell page you can find important and detailed information on what is included inside this book, but also how this work is complete and detailed, so much that also Google can use it as online help for his members!
So I can openly recommend The Adwords Manifesto like the number 1 resource about your loved-hated ad launcher.

It’s sold, only for the first 500 copies, to more than 50% off : don’t think too much if take it or not, because the valour of this publication is unlimited, really.
The link is the following : The Adwords Manifesto.

5 Important Rules in Website Design

Posted by Admin | Posted in Tips & Tricks | Posted on 16-01-2009


When it’s time to build up your website, it’s important to pay attention to every single detail, to check if it serve its purpose or it’s failing in something.
The following 5 steps are very useful to be sure the website is ready also for the most hard to please people.

1) Avoid Splash and Welcome Pages

Splash or Intro pages are the first thing you can see when you digit a website address. They are normally a very beautiful image with a few words like “Welcome to…” or “Click here to enter”.
In fact, they are only a strict link without purpose to connect you to the effective pages of the site.
Do not let your visitors have a reason to exit your site without giving a look to the contents ! Give them immediately the value of your website just in front without any splash page.
Essentially these Intro Pages are good only for Traffic Exchanges, Text Ads Exchanges or Safelist.

2) Use less Advertisements as possible

Nowadays also beginners and newbies are able to pass over ads and banners, so if your website is full of ads is better to remove some of them and leave only some Adwords, BidVertiser or the newest Ad Click Media for example, that can be personalized with the same look of your pages.
You have to let your visitor view as much content as possible, hiding your Affiliate Links on your texts, so they are not pushed to buy, but they can choose what and when buy .

3) Have a Clear and Easy Navigation

Your site have to provide a simple and effective menu to inform users on what they can find on your pages as fast as possible.
It’s important to avoid Flash and Dropdown menus, because if your visitor don’t know how to reach a specific area, he will leave without thinking too much.

4) Have a Sub-Menu indication on your pages

When your visitors are engaged in browsing, you have to be sure they know in which part of the website they.
So they will be able to change section or come back to home page in a second, without losing time.
It’s important to give a straight clue because it’s too easy to close your window…

5) Avoid using Automatic Audio on your site

How many times are you irritated by websites that start to play high-volume audio, specially on night when your parents are sleeping or when you are at office ?
So you can understand how it’s important to avoid any automatic sound when people reach your homepage.
If you want a tip, you can place a apposite little box in which you can find the play, pause and stop button with ByoAudio.

These are only simple advices that can help your visitors to keep your site in their bookmarks instead on sending it to trash.
More other tips can be useful… stay tuned.